Turning Vision
Into Strategy
With Impact.
10+ years bridging digital marketing, strategic growth, and international relations across media, legal, capital markets, and technology industries. International. Results-driven.
About Me
What I Bring
To The Table.
10+
Years Experience
5+
Industries
7
Years in Melbourne
Areas of Expertise
Digital Marketing & Performance
Google GCPPMeta PartnershipTikTokPerformance MarketingBrand StrategyContent Monetization
International Relations & Strategy
HOSE · ASEAN LinkageKRX · KOSCOMESG Working GroupAPEC · AOSEF
Business Development & Operations
Global MarketsProduct OwnershipApp StoresRebrandingP&L ManagementHR ManagementBudget PlanningTeam Building
Career
Where I've
Made an Impact.
2023 – Present
Operations & Growth Director
Netlink Corporation
- ›Key contact point for the Google GCPP (Google Certified Publishing Partner) partnership, representing Netlink in all strategic and operational dealings with Google
- ›Invited speaker at Google-hosted industry events in 2025, representing Netlink on digital publishing and performance advertising
- ›Built and operate the Performance Marketing business line from the ground up
- ›Lead strategic research and data analysis to define the company's growth direction
- ›Developed and launched external commercial websites and an internal BI system for business intelligence and reporting
- ›Product Owner for the company's mobile apps on Apple App Store and Google Play Store · from creation through ongoing management
- ›Led the full rebranding of Netlink · visual identity, messaging, and market positioning
Google GCPPPerformance MarketingGrowth StrategyProduct OwnerRebranding
2021 – 2023
Strategic Business Development Director
YeaH1 Group
- ›Key contact point for Meta (Facebook) Partnership across all business lines
- ›Researched and proposed strategic direction for new global business lines, including the IGN SEA partnership proposal
- ›Prepared and distributed Facebook AdBreaks monetization guidelines to the company's full content partner network
- ›Incubated and launched new revenue streams across international markets
Meta PartnershipGlobal StrategyBusiness IncubationContent Monetization
2018 – 2021
International Relations Senior Specialist
Ho Chi Minh Stock Exchange (HOSE)
- ›Primary point of contact for all international affairs at HOSE · boards, bilateral agreements, conferences, and press
- ›Coordinated the KRX & KOSCOM new exchange system project · managed communications between BOD, KRX, and KOSCOM, and led press conferences and market participant education programs
- ›Planned and executed international business trips on behalf of HOSE · provided BOD interpretation and prepared all speeches and official documents
- ›Represented HOSE at ASEAN Linkage, ESG Working Group, and AOSEF forums
- ›Authored and designed the HOSE Official Presentation and 16-Year Infographic Factsheet
- ›Managed ABTC (APEC) registration, ISO documentation, bilingual press releases, and HOSE brand identity standards
International RelationsESGASEAN LinkageKRX ProjectISO
2016 – 2018
Legal Service · Foreign Clients Management
SLF Law Firm
- ›Handled all digital marketing for the firm · advertising visuals, campaign posts, and managed Google Ads and Facebook Ads from setup through reporting
- ›Managed foreign client accounts entirely in English · consulting, contracts, quotations, service delivery, and follow-up
- ›Provided interpretation for BOD meetings with international clients
- ›Built the firm's project management system, scheduling workflow, and workload distribution process from scratch
Digital MarketingMulti-Platform MarketingContent CreationClient Management
2013 – 2016
Channel Manager & Business Operations
Yeah1TV · The Ventures (Vingle)
- ›Managed the full broadcast operation of Yeah1TV · scheduling, content acquisition, sponsorship, ad slot management, and VTVCab cooperation
- ›Led the NVU talent division · casting, contracts, artist management, and sponsorship sales
- ›Secured the Google YouTube MCN (Multi-Channel Network) license for the channel
- ›At The Ventures (Vingle) · managed mobile app development from concept to launch · visual direction, developer coordination, and budget planning
- ›Produced several video projects including the "Phía Sau Em" MV (Kay Trần ft. Binz) and "Oh My Girls!" YouTube series
- ›Managed Google Analytics reporting, community building, and international internship programs for the Vingle platform
BroadcastingVTVCab RelationsSponsorshipYouTube MCNVideo ProductionApp Development
Portfolio
Work That
Left a Mark.
Experience With
Organizations &
Platforms.
A decade of working alongside global platforms, institutions, and networks.
Education & Credentials
Built in Australia.
Proven in Vietnam.
Academic
2010 – 2013
Bachelor of Business Administration
Kaplan Business School
Melbourne, Australia
2009 – 2010
Diploma of Events
Carrick Institute of Education
Melbourne, Australia
2008 – 2009
Foundation of Design
RMIT University
Melbourne, Australia
Certifications
TESOL
2019Teaching English to Speakers of Other Languages
Australia International TESOL (AIT)
View CertificateInfluential Leadership
2018Executive leadership program
Ms. Lan Bercu · YeaH1 Network